About us

Circuit Auction’s conception came from a real need that auctioneers and dealers voiced so clearly. We live and breath both the auction and technology world, our contribution is to make the auction business flow easier, fair and just plain better.

Read our Story


We started as a family affair. Moti Kremener, a life time stamp collector and international judge and his son Yoav Kremener, an IT specialist, built together Stampcircuit.com, one of largest stamp portal and community online for the past 20 years.

Working in close contact with auctioneers we understood that there is a need for a system to run all the auction house workflow in one place; a platform that would take care of receiving the consignment, building the sales, running mail or live auctions, and printing bills for buyers and sellers. We saw a lot of services out there doing some of the work and many with good results but none that take all the auctioneer’s needs into account.

Our goal was to build a platform that would empower auctioneers and allow them to keep their business in-house where they can manage the back office, bids and website with an easy to use friendly system. We wanted to build it in such a way that a one man operation or a huge 100 employee auction house could take full advantage of our platform and pay in a way that matches each of their unique business structures.

The first three main problems we set out to address were the hours juggling between excel, word and images, exposing the auctioneers customers to competitors by sending them to place online bids on a 3rd party websites, and finally the extra incurred expenses of the online bid commissions.

To undertake such a huge task, father and son understood that they will have to approach a leader in the software development world. Yoav approached Brice Lenfant, CEO of Gizra Internet Solution Ltd, to help build this platform.

Gizra is an international software development company with an extensive track record in site building and CMS configuration and implementation. Gizra contributes to Drupal core and created and maintains several key Drupal modules used by thousands of websites, including the White House, Stanford University, MSNBC, Harvard University, The European Commission, The UN and others.

Soon after the two companies started working together, Gizra asked to become a partner. With a common business goal to make technology more accessible we became something bigger; Circuit Auction was formed.

Circuit Auction’s conception came from a real need that auctioneers and dealers voiced so clearly. We live and breath both the auction and technology world and our contribution is to make the auction business flow easier, fair and just plain better.

Our Team


Moti Kremener
Yoav Kremener
Brice Lenfant
Adar Earon
Eti Kremener
Orit Geron
Rachel Baram
Itamar Bar Lev
Or David